The Silver Tsunami is the market opportunity created by aging Baby Boomers who were born After WW II (1946 - 1964) and are currently the largest consumer population in the United States (79 million). They are now retiring at an astounding rate (10,000/day) and consider temselves "forever young" (and active). They love technology and will spend a lot of money for healthcare, housing, gourmet food, cars, travel, entertainment, etc.

Baby boomers ultimately make up the majority of spending in the U.S. economy. That spending power influences business growth, job creation, and other factors that ultimately lead the U.S. economy to flourish.

Now, Boomers are finally able to enjoy an 'empty nest', and have the opportunity to experience 'grown-up' things WITHOUT THE KIDS for the first time in decades.

Of course, everyone wants to live longer, but the Boomer population is driving the demand for new Age-Tech that helps keep them looking good and increases their longevity. The new aging Boomer population is expected to live  to 85+ thanks to medical advancements. But they don’t want to retire simply to relax. They want to use this new found freedom to explore the world. They want to travel the world, take up new hobbies, and experience that 24K Magic Bruno Mars talks about.